SAINT JOHN, NB – Donating blood is just as important during the holiday season as any other time of year.

Tom Bishop with Canadian Blood Services says the need for blood is constant and it is a perishable product.

Bishop says donors can take part in a special campaign which is now underway.

“The campaign is called ‘The Miracle Campaign’ where donors can actually come in and they can dedicate their blood donation to somebody.”

Bishop says Canadian Blood Services is still looking to fill about 3,000 appointments nationally between Christmas and New Year’s.